Puma: Thomas Lanis appointed as marketing director for France, Benoit Ménard promoted for Europe

Thomas Lanis (45 years old) has been appointed as marketing director of Puma France and member of the management committee effective from 01/06/2021, announced the equipment manufacturer on 09/06/2021. "He will report to Richard Teyssier, CEO, and will succeed Benoit Ménard, who has been promoted to marketing director Europe."

"Prior to joining Puma, he was vice president of marketing and digital for the Celio (clothing) brand since March 2020, in charge of repositioning the brand, building its commercial action plan, and accelerating the brand's digital and influential marketing," explained Puma.

"Thomas Lanis held the position of product manager at Unilever in 2001 before joining Nike in 2005, where he held various marketing positions in different regions for 14 years. First head of marketing for football (2005-2011), then rugby, basketball and the Olympic Games (2011-2012), before moving to the Netherlands as marketing director for Northern Europe (2012-2015), then back to France in 2015 as marketing director before heading Nike's football marketing for Western Europe, then…