ZEbet: "The pandemic has changed our ability to anticipate the appeal of an event" (Q. Étievant)

News Tank Football - Paris - Interview #220923 - Published on
©  ZEturf
Quentin Etievant, e-business marketing director of the ZEturf group - ©  ZEturf

"The pandemic has in spite of everything changed our reference points or created new ones in terms of our ability to anticipate the intensity of the appeal of an event, however major it may be. For example: the European football finals in 2021, without a French club and in the midst of deconfiguration, did not attract the crowds despite the...

©  ZEturf
Quentin Etievant, e-business marketing director of the ZEturf group - ©  ZEturf

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