ZEbet: "The pandemic has changed our ability to anticipate the appeal of an event" (Q. Étievant)

"The pandemic has in spite of everything changed our reference points or created new ones in terms of our ability to anticipate the intensity of the appeal of an event, however major it may be. For example: the European football finals in 2021, without a French club and in the midst of deconfiguration, did not attract the crowds despite the quality of the fixtures," explained Quentin Etievant, e-business marketing director of the ZEturf group, parent company of the sports betting operator ZEbet, to News Tank Football, on 16/06/2021.

"In terms of major events, the latest benchmark is a bit distant, as it was the 2018 World Cup in Russia. We are obviously ambitious for Euro 2020 (began on 11/06/2021), which is a first-class competition. The French team obviously has everything it needs to succeed, to create excitement and momentum. This is obviously a must for Zebet, and for the market in general," said Quentin Etievant.

"In terms of advertising, we are going to leave our usual playgrounds with a new campaign affirming our slogan 'Bêtes de paris, bête de plaisir, Zebet'. You can…