Los Angeles 2028: Salesforce, 4^th official partner after Deloitte, Comcast and Delta Air Lines

Salesforce has become a sponsor of Team USA, the US Olympic team, for the Los Angeles 2028 Olympic and Paralympic Games, according to the American software company on 16/06/2021.

"As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology to deliver an engaging fan and athlete digital experience over the next seven years," explained the company.

"Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As part of its partnership with NBCUniversal, Salesforce will sponsor media coverage of Olympic and Paralympic Games from Tokyo 2020 through LA28. NBCUniversal will also use Salesforce technology to build Olympic and Paralympic fan communities," added the software company.

The audit and consulting firm Deloitte became a partner of the Los Angeles 2028 Olympic Games on 19/05/2021 and also remains an official sponsor of Team USA until 2028. Comcast, a US media conglomerate and cable operator, became a partner of the 2028 Games on…