AS Roma: four new official Chinese social network accounts (including Douyin and Toutiao)

"AS Roma (Serie A TIM) are pleased to be able to announce an expansion of our social media offering to fans across China. With 25 official accounts across various social media platforms and languages, the club has now added another four to the collection - with the launch of official profiles on Chinese platforms Douyin (Chinese version of TikTok), Toutiao (news and information content), WeChat Channel (video and live stream creation application) and DongQiuDi (Chinese football application)," announced the club on 21/06/2021.

"Together with the club's existing Weibo and Wechat accounts, Chinese fans will now be served by six official accounts on five major platforms - making AS Roma one of the most active clubs among all its European counterparts," explained the Italian club.

"The desire to reinvigorate our social media presence in China has always been a key element of our global brand strategy" (M. Van Den Doel, AS Roma)

• "The desire to reinvigorate our social media presence in China has always…