ExclusiveOGC Nice: "A season ticket campaign linked to the economic situation" (V. Rossetti)

"It was important for the club not to launch a season ticket campaign (in 2021-22) that wasn't linked to the economic situation. We want to remain active in the social field, just like our endowment fund is on a daily basis," said Virginie Rossetti, director of brand and communication at OGC Nice (Ligue 1 Uber Eats), to News Tank Football on 21/06/2021.

OGC Nice launched its season ticket campaign for the 2021-22 season on 17/06/2021 (see below). The campaign includes a new initiative called "Programme Pouvoir d'Achat" (Purchasing Power Programme), which allows each subscriber to access two platforms: Reducbox and Ideel.

"Reducbox centralises hundreds of offers negotiated with major retailers of food, cosmetics, DIY, leisure, toys, etc., where everyone goes and consumes. The application will enable (from 10/07/2021) all season ticket holders to benefit from these offers via a platform entirely dedicated to OGC Nice. Without changing their consumption habits, subscribers will be able to make substantial savings, on their shopping at supermarkets for example," explained Virginie…