Liverpool FC: Kodansha (publishing, JPN) becomes a global partner of the club from 2021

Kodansha, a Japanese publishing company, has become the "official publishing partner" of Liverpool FC (Premier League) as part of a "multi-year deal," announced the English club on 21/06/2021.

Kodansha has the status of global partner, the third level in the sponsorship hierarchy of Liverpool FC. "The deal will see the club and Kodansha work together to inspire young fans to harness their creativity and follow their dreams of achieving careers in the creative industry. Focusing on community outreach and the belief that 'stories can inspire and change people's lives', Japan-based Kodansha is teaming up with the club's official charity, LFC Foundation, to launch 'Creative Works' (see below)," explained the club.

"Through our partnership with Kodansha, one of the world's largest publishers, we look forward to creating programmes which will help inspire future generations through creativity and storytelling," said Billy Hogan, CEO of Liverpool FC.

• "Reaching readers across 40 countries, Kodansha publishes a wide range of products, including TV and anime, magazines, picture books and…