Juventus FC: club to auction their first NFT, a 3D representation of the 2021-22 home shirt

Juventus FC (Serie A TIM) is joining the world of NFTs and a high definition 3D representation of the team's brand new 2021-22 home shirt will be the first digital item to be auctioned by the club on 27/06, announced the Bianconeri on 19/06/2021.

"NFTs are unique digital assets, whose exclusivity is certified thanks to a blockchain that validates them in a similar way to what happens with cryptocurrency transactions. It's this unique validation which makes them ideal for the world of collecting, a world in which Juventus has always been a leading figure, with so many memorable items linked to its over-123-year history. Further validated by recent initiatives including special jerseys that are always welcomed with great enthusiasm by the fans and sold out in a matter of hours after going on sale online and in-store," explained the Italian club.

"A wide-ranging project has been launched, which - after the partnership with Socios.com and the licence with SoRare - will also include collaborations with artists and connections with real-world experiences," added Juventus FC, who were…