Formula 1: Fanatics extends licensing partnership following increase in online sales in 2020

Fanatics, an American manufacturer and distributor of licensed sports products, has extended its partnership with Formula One Group to manage its e-commerce and manufacture licensed products from 2021 and for several seasons, announced the body on 22/06/2021.

"A year in which sales on the official online F1 Store grew by more than 40% globally, with official F1 merchandise being delivered to fans in 143 different countries across the world. This strong performance has accelerated in the first six months of 2021, with sales on the official online F1 Store growing by triple digits compared to the same period in 2020, while the sport's increased presence in the US is evident, as the region has become the most significant market (most sales) for the F1 site," said Formula One Group

"Fanatics, which partners with more than 300 of the biggest sports clubs and organizations in the world, has worked with Formula 1 to grow sales by almost 200% since 2017 and has changed the way F1 fans purchase their merchandise online through an innovative, tech-infused approach to making and selling fan…