OneFootball: partnership with WSC Sports to improve the "digital football fan experience"

OneFootball, a German-based football media platform, has become a partner of the Israeli sports content platform WSC Sports and will use its artificial intelligence technology "to enhance short-form video content across its various platforms" and improve the "digital football fan experience," according to the company on 22/06/2021. 

As part of the agreement, "WSC Sports' AI and automation tools will enable OneFootball to develop personalised, localised and unique content for its 85 million monthly active users. The partnership will provide fans with innovative live, near-live, and post-game video content, with OneFootball incorporating WSC Sports' automated technology across its OTT offering on its website, app, OneFootball Player and social media," explained the platform.

"With this partnership we are redefining what fans should expect from their digital football experience, using innovation to create unique short-form content and bring them closer to the action," said Nick von Doetinchem, vice-president OTT streaming and media rights at OneFootball since 19/04/2021 (see below).

"We…