LaLiga Santander: Jorge Paradela (ex-Heineken) appointed general business manager at Sevilla FC

Jorge Paradela has been appointed as general business manager at Sevilla FC (LaLiga Santander), announced the Spanish club on 21/06/2021.

"Jorge Paradela, born in Seville (ESP) in 1967, will join Sevilla FC in July as general business manager, including the area of marketing. He has a degree in economics and business from the University of Sevilla, and sought further qualifications in INSEAD (Fontainebleau, FRA), Wharton (Philadelphia, USA), PDMA (California, USA), IESE and San Telmo Business School (ESP)," explained the Andalusian club.

"Working for Heineken since 2000, Paradela has performed many roles at the international company. He has worked as director of innovation, general director for the Canary Islands, sale's director in Western Andalusia, chief operating officer, head of corporate relations for Spain, and, since 2018, he has been the head of corporate relations for Europe, as well as being the president of the Cruzcampo Foundation (beer brand of the Heineken group, global partner of the club) from April 2015 to December 2020," added Sevilla FC.

• "Additionally, he…