Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)

"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021.

"Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of non-alcoholic drinks sector spend in the territoryThe soft drink giant sees 145 active deals in the EMEA region, roughly a fifth of all the active deals in the sector," said GlobalData.

Austrian energy drink brand Red Bull is the closest to Coca-Cola in terms of sponsorship spend in the Europe, Middle East and Africa region with almost $85m (€71.4m).

"Generally speaking, US non-alcoholic drinks brands are currently spending $239m in the EMEA region in 2021, which is more than brands from any other region. This surpasses the $216m currently spent by European brands, which although more numerous in volume are often deals for less exclusive sponsorship assets, with most European brands opting to partner with smaller scale domestic sponsorship opportunities," explained GlobalData.

"Coca Cola is…