Sponsorship: Coca-Cola, the brand that invests the most in the EMEA region (145 agreements, $132m)
"Coca Cola (The Coca-Cola Company) still dominates EMEA sport sponsorship, representing over a quarter of brand spend in the region," according to the UK data analytics and consulting company GlobalData on 22/06/2021.
"Coca Cola's partnerships in the EMEA region account for $132m (€110.9m) of non-alcoholic drinks sector spend in the territoryThe...