Sporsora: TikTok, Sportfive and Le Tremplin discuss digital innovations in sport

"One of the most important issues now is the competition for experience: competition between sports, competition for entertainment. The answer to this competition is diversification (of the ecosystem, content, etc.). We need to go beyond the sporting result. It is certainly essential, but we need to get closer to the cultural label. From an experience and content point of view, we need to reach out to musical culture, video games, lifestyle, entertainment... This approach is essential in a strategy of engagement and monetisation," said Maxime Lebessou, vice-president global and digital of the sports and entertainment agency Sportfive, during a round table organised by Sporsora on 26/05/2021.

"On your marks, get set, go (again)! Episode 1: What digital innovations can accompany the economic recovery of sport?" was the title of the webinar hosted by the interprofessional organisation of sports stakeholders. "With a year of hindsight and experience in an unprecedente situation, Sporsora has proposed a series of three episodes entitled "On our marks, get set, go(again)" to present the…