ExclusiveOlympique Lyonnais: "MG Motor, one of the three biggest partners of the men's team" (Cyrille Groll)

"Olympique Lyonnais (Ligue 1 Uber Eats) has been chosen as the new flagship of MG Motor's communication. This is an important investment for them. The brand becomes one of the three biggest partners of the OL men's team," said Cyrille Groll, director of business development at Olympique Lyonnais, to News Tank Football on 25/06/2021.

MG Motor, a British car manufacturer belonging to the Chinese group Shanghai Automotive Industry Corporation (SAIC), became a major partner and sleeve sponsor of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2021-2024), on 25/06/2021. The agreement was negotiated by the marketing agency Sportfive.

"It is an honour for Olympique Lyonnais to be the first partner of MG in France. MG, originally a famous English brand, was bought by the Chinese group Shanghai Automotive Industry Corporation (SAIC) in 2007. SAIC wishes to relaunch the brand with a strong focus on electric mobility. This is a real desire on the part of the group, and one that we share. The brand has chosen to launch in France at the same time as this partnership, just as AliExpress…