La chaîne L'Équipe: an audience share of 1.5% in 2020-21, a season record for the French DTT channel

La chaîne L'Équipe (DTT) posted an audience share of 1.5% for the 2020-21 season (from 30/08/2020 to 27/06/2021), according to data from the audience measurement institute Médiamétrie. This is a record for the French free sports channel, which recorded an increase of 0.2% compared to the 2019-20 season

"La chaîne L'Équipe also achieved the best performance since its creation in its preferred commercial targets:
- 2.5% of audience share among men aged 25-49, +0.2% vs 2019-20.
- 1.6% of audience share among 25-49 year-olds, +0.2% vs 2019-20," said the Amaury group channel.

"This season, 24 programmes on La chaîne L'Équipe passed the 1 million viewers on average mark," said the channel.

• "We are pleased to close this season at an unprecedented level for La chaîne L'Équipe, a season marked by numerous audience records for the programmes and major events broadcast on our channel. Our channel's raison d'être is to offer viewers the opportunity to experience major competitions, but also to be informed and entertained by sport. The level of audience reached shows that we are in accordance with…