Basketball: a record $1.46bn in sponsorship revenue generated by the NBA over the 2020-21 season
$1.46bn (€1.2bn as of 16/05/2021, the date of the end of the regular season) is the amount of sponsorship revenue generated by the National Basketball Association over the 2020-21 regular season (excluding the playoffs), according to the American agency IEG, which specialises in sponsorship consulting, on 28/06/2021.
This is a record amount for...