AS Monaco FC: eToro (trading) main shirt sponsor for Ligue 1, Fedcom for European Cups

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC and become the club's main shirt sponsor for its Ligue 1 Uber Eats matches from 2021-22, announced the club on 30/06/2021. The agreement was negotiated by the marketing agency Sportfive.

eToro, a partner of AS Monaco since 2020-21, has already signed nearly 30 football sponsorship deals since 2015-16, including in the Premier League and Bundesliga. This is the first time that the Cyprus-registered trading platform will feature on the front of a club's shirt. "At the heart of the partnership activation, eToro will be working with the club to make the financial markets more accessible than ever, helping bring fans closer to the action and educating them on investing," said AS Monaco.

eToro has therefore taken over from Fedcom. The Russian raw materials sales company (sulphur, fertiliser, grain) has been a partner of AS Monaco for "more than 25 years" and has been the club's main shirt sponsor since 2007-08. The club also confirmed on 29/06/2021 that Fedcom would become ASM's…