LFP/TV rights: "As long as football brings in sales, Amazon will stay" (P. Bailly)

"Amazon are retailers, and like all retailers, as long as football brings in sales, they will stay. Like the beers in the supermarket during Euro 2020. Otherwise, the LFP will leave the shelves of the Amazon business so to speak," said Philippe Bailly, president of the French media consultancy NPA Conseil, on 30/06/2021.

Philippe Bailly spoke alongside Pierre Maes, consultant and author of the book "Le business des droits TV du football" ("The Business of Football TV Rights"), Arnaud Simon, CEO and founder of In & Out Stories, a consultancy firm for national and international sports organisations, and former managing director of Eurosport France, during a webinar organised by News Tank Football entitled "Is the Sport and Media Industry Entering a New Era?"

Amazon has acquired the exclusive rights to 80% of Ligue 1 Uber Eats (including the top 10 fixtures each season) and Ligue 2 BKT matches, over the 2021-2024 cycle, for €259m per year, on 11/06/2021. These were the lots formerly held by Mediapro, which was supposed to pay €810m per season.

"Amazon should include, as they have always…