LFP/TV rights: "As long as football brings in sales, Amazon will stay" (P. Bailly)
"Amazon are retailers, and like all retailers, as long as football brings in sales, they will stay. Like the beers in the supermarket during Euro 2020. Otherwise, the LFP will leave the shelves of the Amazon business so to speak," said Philippe Bailly, president of the French media consultancy NPA Conseil, on 30/06/2021.
Philippe Bailly spoke...