Burnley FC: TikTok becomes women's team sleeve sponsor and will livestream home matches in 2021-22

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become a partner and sleeve sponsor of Burnley FC Women (FA Women's National League North, third division) as part of a "multi-year" agreement from the 2021-22 season, announced the English club on 01/07/2021.

As part of the agreement, Burnley FC Women will livestream all of their home games during the 2021-22 season on TikTok and "become the very first team from the UK to stream games live" on the social network. "The club will be collaborating with football content creators who will also work with Burnley FC Women's players on how to build their own profiles on the platform," added the Lancashire club.

"This will be the first season Burnley FC Women's games will have been available to watch live and is the latest boost for the club's footprint in women's football, after announcing a long-term roadmap to professionalise the team in February (2021) and utilise shared facilities. The club will also be further integrating the team with Burnley FC Women set to play under the…