Ligue 1 Uber Eats: Boulanger, official partner of Olympique Lyonnais for 2 seasons (2021-2023)

Boulanger, a French retailer specialising in leisure, multimedia and household appliances, has become a partner of Olympique Lyonnais (Ligue 1 Uber Eats) for two seasons (2021-2023), announced the club on 02/07/2021. The agreement was negotiated by the marketing agency Sportfive.

The French retailer has the status of official partner, the third level in Olympique Lyonnais' sponsorship hierarchy. "Boulanger returns to the Rhone club three years after supporting its women's team (D1 Arkema)," said OL.

"Boulanger will benefit from visibility at OL's men's matches at Groupama Stadium and from digital activations on the club's media. The agreement also includes a marketing package comprising brand promotion operations and events, and a wide range of venues for matches taking place at Groupama Stadium. Sportfive will support the club and the brand in the activation of this partnership," explained the French club.

• In Ligue 1 Uber Eats, Boulanger is the main shirt sponsor of LOSC Lille Activity: French professional football club Main Partners: • New Balance (equipment supplier) since…