Bundesliga: IQONIQ (social media), sleeve sponsor of Bayer 04 Leverkusen for 2021-2024

IQONIQ, a social media and fan engagement platform that focuses on the world of sports and entertainment, has become a sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for three seasons (2021-2024), announced the club on 02/07/2021.

IQONIQ benefits from the status of premium partner, the second level in the sponsorship hierarchy of Bayer 04 Leverkusen. IQONIQ succeeds Kieser Training (gyms, SUI), sleeve sponsor of the German club over the 2018-2021 cycle (€1.5m/season).

The Monaco-based company has made a dozen football sponsorship deals since its launch in 2020. In 2020-21, IQONIQ's logo was displayed on the front of Real Sociedad's shirt (LaLiga Santander), on the sleeves of Olympique de Marseille (Ligue 1 Uber Eats), AS Roma (Serie A TIM) and Crystal Palace FC (Premier League) and on the shorts of AS Monaco FC (Ligue 1 Uber Eats).

• "The IQONIQ app is currently in BETA trials and will soon be launched enabling Bayer 04 to create their own profile account to share exclusive content with the fans," said the German club on 02/07/2021.
  • Initially, the IQONIQ platform was to be…