Portugal: EA Sports (video games) renews as an official partner of SL Benfica

EA Sports, an American video game publisher from the Electronic Arts group, has renewed as an official partner of SL Benfica (Liga Portugal Bwin), announced to the club on 03/07/2021. The duration of the renewed partnership has not yet been communicated by the club.

"It is natural that two companies committed to innovation and technology for the development of their activities stay together. This renewal demonstrates the belief in Benfica's brand value by global partners who are leaders in their sectors. Several initiatives will be developed soon to enhance the Benfica brand within the scope of one of the most successful games in the world," said Domingos Soares de Oliveira, CEO of SL Benfica.

"We're thrilled to be extending our partnership with Benfica - reinforcing our commitment to offer the highest quality of authentic experiences to football fans across the globe. We look forward to sharing further ways we'll enhance FIFA experiences for Benfica fans, and will continue to engage their global following as we grow the love of football," said David Jackson, vice-president of brand…