Ligue 1 Uber Eats: Smart Good Things (beverages), sleeve sponsor of AS Saint-Étienne for 2021-22

Smart Good Things, a French company specialised in environmentally friendly beverages, has become an official partner (second level) of AS Saint-Étienne (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 07/07/2021. The agreement was negotiated by Sportfive, the French club's marketing agency.

"As part of this unique partnership, a quarter of the net turnover from the sale of ASSE-branded drinks will be donated to solidarity and sports initiatives aimed at young people and the training of the club's young players," said the club.

Smart Good Things will be the sleeve sponsor of the club's senior men's and women's teams in 2021-22, and will then move to a back shirt sponsorship space for the 2022-2024 cycle. Smart Good Things succeeds Markal (food), AS Saint-Étienne's sleeve sponsor for the 2012-2021 period.

"Sensitive to the new challenges of the ecological and solidarity-based transition, AS Saint-Étienne has joined forces with Smart Good Things and its model of generous consumer action, to offer its supporters new ethical and environmentally friendly drinks…