Switzerland: Dieci (catering), title sponsor of the "dieci Challenge League" (D2) for 2021-2023

Dieci AG, a catering company based in Rapperswil-Jona (Switzerland), has become a partner of the Swiss Football League and obtained the naming rights to the men's second division for two seasons (2021-2023), announced the Swiss League on 06/07/2021. The division will now be known as the "dieci Challenge League".

"In addition to the name, the rights package includes the presence of the logo on the shirts of all Challenge League players, a prominent appearance on the advertising banners in the ten stadiums of the second division and a significant quota of tickets for the 180 matches of the championship," explained the SFL. The agreement was negotiated by Ringier Sports AG, the league's exclusive marketing agency.

Dieci, a group specialised in Italian food delivery services (38 delivery points and 3 restaurants), will take over from the Swiss online retailer, Brack.ch, title sponsor of the "Brack.ch Challenge League" for the 2013-2021 cycle.

The Super League (Swiss first division) is also changing its naming rights from 2021-22. Credit Suisse, a banking group based in Zurich (SUI)…