Premier League: JD Sports (sporting goods) sleeve sponsor of Norwich City FC for 2021-22

JD Sports, a British sporting goods distributor, has become a partner and sleeve sponsor of Norwich City FC (Premier League) for the 2021-22 season, according to the 2020-21 Sky Bet Championship winners, on 08/07/2021.

JD Sports has the status of a principal partner, the first level in the sponsorship hierarchy of the English club, joining new front of shirt partner Lotus and technical kit partner Joma. "The JD logo will feature on the sleeve of the Canaries first-team on its home, away and third kits for the new season, as well as adult and junior replica kits," said Norwich City, whose new kit will be available to purchase from 09:00 BST on 10/07/2021.

In the Premier League, JD Sports has also been a sleeve sponsor of Brighton & Hove Albion FC since 2017-18 and Leeds United FC in 2020-21. "Working closely with the club, JD will be supporting their partnership with a wide range of activations and opportunities, locally and through its growing international base, whilst also stocking the new kits in selected JD stores and online at jdsports.com," said the club.

• Norwich City FC have…