Ligue 1 Uber Eats: AYX (betting), regional partner of AS Monaco in Asia for 2021-2023

AYX, a Chinese sports betting operator and entertainment platform, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Asia for two seasons (2021-2023), announced the club on 09/07/2021.

AYX has the status of regional partner, the fourth level in the Monegasque club's sponsorship hierarchy. "This partnership will combine the assets of two innovative and growing organisations in the key Asia region. The virtual LED advertising assets will allow AYX to benefit from exclusive visibility in the Asian territory during AS Monaco home matches through pitch side advertising, a further step in the innovation and technological agenda," said the club.

"AYX investment portfolio in a variety of sports sponsorships is not merely an attempt to make AYX brand shine on the pitches. Instead, it’s more of a dedication to engage more enthusiasts in sports industry. With the safe, reliable and diversified services of the AYX Platform, we bring the utmost sports and entertainment experiences to our fans. We truly believe our partnership with the globally recognised football Ligue 1 club…