MMA: Crypto.com (cryptocurrency), major partner of the UFC for $175m over 10 years (2021-2030)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become the first official "cryptocurrency platform partner" of the Ultimate Fighting Championship (UFC, an American mixed martial arts organisation) from 2021, announced the platform on 06/07/2021.

The deal will be worth $175m (€147m) over 10 years (2021-2030), according to the US financial news channel CNBC.

"Crypto.com will become UFC's first-ever global official fight kit partner, entitling Crypto.com to place their branding on UFC fight kits as worn by UFC athletes in competition, as well as fight kit apparel worn by the athletes' corner men/women. From the locker room to the world-famous Octagon, Crypto.com will have meaningful visibility in front of UFC's global fan base of more than 625 million people and over 150 million social media followers, including the 900 million TV households in 175 countries with access to UFC's broadcasts," explained the Hong Kong platform.

The partnership also provides Crypto.com with a wide range of integrations into UFC assets (pay-per-view events, Contenders Series) and…