Euro 2020 Final: Italy - England draws 29.5 million viewers in the UK and 20.6 million in Italy

Italy - England (1-1, 3-2 on penalties), the Euro 2020 final played in front of 67,173 spectators at Wembley (London, ENG), drew an average of 29.5 million viewers on the public TV channel BBC One and the free and private TV channel ITV, Sunday 11/07/2021 (kick-off at 20:00 BST, 21:00 CET). A peak audience of 31 million viewers was posted during the penalty shootout (including 25 million on the BBC and 6 million on ITV) with a cumulative audience share of 92% at this point in the match, according to data from the British Broadcasters' Audience Research Board.

Even without online audience data, the Euro 2020 final beat the best broadcasts in recent history in the UK, including the opening ceremony of the London Olympics in 2012 (peak audience of 27 million viewers) and Prime Minister Boris Johnson's speech on the lockdown due to the coronavirus pandemic in March 2020 (peak audience of 28 million viewers), according to British media.

In Italy, the match drew an average of 18.172 million viewers on the Italian public TV channel Rai1, and 2.416 million on the Italian pay TV channel Sky…