TV rights: "The LFP has behaved foolishly by handing itself over to Amazon" (Jean-Pascal Gayant)

"The Ligue de Football Professionnel is a nutshell compared to Amazon and its $386bn (€320bn) turnover in 2020. The future of French football is not a concern for this 'World Company' which is turning everything upside down. The LFP has behaved foolishly by handing itself over, so easily, for a pittance, to a powerful brand that can abandon it as soon as it no longer has the potential to attract new consumers," said Jean-Pascal Gayant, a professor of economics, in an article published by the French daily Le Monde on 11/07/2021.

Amazon acquired the exclusive rights to 80% of Ligue 1 Uber Eats (including the top 10 fixtures each season) and Ligue 2 BKT matches, over the 2021-2024 cycle, for €259m per year (including €250m for Ligue 1), on 11/06/2021. These were the lots formerly held by Mediapro, which was supposed to pay €810m per season.

"For the e-commerce behemoth, sports broadcasting rights are a kind of flypaper: it's all about attracting customers and their data to make them captive to the Amazon environment," explained Jean-Pascal Gayant in an article that News Tank Football…