Premier League: Kayak (travel comparison site), sleeve sponsor of Newcastle United FC for 2021-22

Kayak, an American travel price comparison service, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for the 2021-22 season, announced the club on 09/07/2021.

Kayak has the status of main partner, the first level in Newcastle United FC's sponsorship hierarchy. "The strategic partnership marks the first ever football sponsorship for Kayak, providing a unique opportunity to enhance its brand awareness and engagement amongst a worldwide audience, including football supporters everywhere," said the club.

Kayak succeeds ICM.com, a British Forex trading platform, a deal that has been prematurely terminated according to specialised media reports. ICM.com initially became a partner and sleeve sponsor of Newcastle United FC for two seasons (2020-2022) on 18/09/2020.

"As we continue to grow our brand partnerships in the UK and internationally, we are thrilled to kick off our first football partnership with Newcastle United. It's an honour to be associated with the team and we look forward to expanding our presence amongst the players and their global fanbase as…