Serie A TIM: Lenovo (electronics), back shirt sponsor of FC Inter Milan from 2021-22

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended its partnership with FC Inter Milan (Serie A TIM) and will become its shirt back sponsor from the 2021-22 season, announced the club on 13/07/2021. The Chinese brand replaces Driver, a brand of the Italian tyre group Pirelli, which has reduced its commitment to the Milanese club (see below).

Lenovo had previously enjoyed the status of 'global technology partner', the third level in the Italian club's sponsorship hierarchy, since the 2019-20 season. The Chinese brand has also been a back training shirt sponsor of the club since the beginning of the agreement. "The Lenovo logo’s strategic placement in the coveted back-of-shirt spot on the team's jersey will lead to a significant increase in brand visibility, including in both Serie A and Coppa Italia," said Lenovo.

"The fusion of football and technology is now essential in driving Inter to new heights - from the way we interact with our fans to the tools we have available - this Lenovo partnership sits at the heart of all of it. We’re pleased to…