Premier League: SafetyCulture (IT software), sleeve sponsor of Brentford FC for 2021-2023

SafetyCulture, an Australian computer software and IT solutions company, has become an official partner and sleeve sponsor of Brentford FC (Premier League) for two seasons (2021-2023), announced the club on 15/07/2021.

"As part of the initial two-year agreement, the tech company's logo will appear on the left sleeve of Brentford's First, B Team and Women's match kits. With Brentford Community Stadium (London, ENG) soon to be opening its doors to a full capacity crowd for the first time, SafetyCulture's operations platform will bring a new, innovative approach to the day-to-day running of club activities and help deliver a second-to-none matchday experience," said the English club.

"From our early conversations it became clear The Bees (nickname of the club) and SafetyCulture share a passion for data, technology and innovation. We look forward to integrating their iAuditor and EdApp products throughout a variety of our business areas to improve safety, quality and training. SafetyCulture will undoubtedly be a valuable partner during our first season in the Premier League," said James…