Formula 1: TikTok, official content creator partner of Aston Martin Cognizant F1 Team

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, has become an official content creation partner of the Aston Martin Cognizant F1 Team, announced the British team on 15/07/2021.

The video-sharing platform has the status of global partner, the second level in the team's sponsorship hierarchy. As part of the agreement, the TikTok logo will now appear on several sponsorship areas of the car, including the halo and driver's headrest, from the British Grand Prix on 16-18/07/2021.

"The partnership will see AMCF1 working with both TikTok's in-house creatives and the platform's own creative community to explore new and innovative ways to engage with the AMCF1 story - including exclusive social content on the team's brand-new TikTok account @astonmartinf1. TikTok will also launch a series of global hashtag challenges (see below). The partnership will place additional focus on this year's British and United States Grands Prix - key territories for both brands, and events where extra emphasis will be placed on creator-driven content," said…