Premier League: Vitality (insurance), new principal partner of Norwich City FC

Vitality, a private medical insurance company based in the UK, has become a principal partner of Norwich City FC (Premier League), according to the 2020-21 Sky Bet Championship winners, on 16/07/2021.

Vitality Sports has the status of principal partner, the first level in the sponsorship hierarchy of the English club, alongside new sleeve sponsor JD (sports product distributor, agreement signed on 08/07/2021), new main shirt sponsor Lotus (car manufacturer, signed on 25/06/2021) and equipment supplier Joma (ESP, signed on 01/07/2021). "The partnership will see the Vitality brand featured on in-stadium advertising, including LEDs, perimeter boards and media backdrops," said the club.

"It's with huge pride that this new partnership with Vitality is announced today. Vitality is one of the most respected brands in the Premier League and is devoted to promoting wellbeing and healthy living across the nation," said Sam Jeffery, interim commercial director of Norwich FC.

• Norwich City FC have been promoted to the Premier League for the 2021-22 season after winning the Sky Bet Championship…