Burnley FC: Spreadex Sports (betting) succeeds LoveBet as main shirt sponsor for the 2021-22 season

Spreadex Sports, a British sports betting operator, has become a principal partner and main shirt sponsor of Burnley FC (Premier League) for the 2021-22 season, announced the club on 19/07/2021.

Spreadex Sports will display its logo on Burnley FC's home, away and third shirts. "The multi-million-pound shirt deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website and other digital media channels. Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season, and will also be running a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other exciting promotions," said the club.

Spreadex Sports succeeds bookmaker LoveBet (Vivaro Limited group), shirt and sleeve sponsor of the English club since 2019-20 in an initial three-season deal (2019-2022) valued at £7.5m (€8.7m) per season. 

Following the early termination of its agreement with LoveBet, Burnley FC…