Premier League: JD Sports (distributor) extends as a partner of Leeds United FC for 2021-22

JD Sports, a UK distributor of sporting goods, has extended its partnership with Leeds United FC (Premier League) and become an "official retail partner" (second level) for the 2021-22 season, announced the English club on 19/07/2021. 

JD Sports initially became a sleeve sponsor (first level) of Leeds United FC for the 2020-21 season, following a deal signed on 25/08/2020. "The new agreement incorporates an extensive distribution programme that will see Leeds United replica kit and training wear stocked in JD stores across the UK, Europe and the USA and through JD's website. The JD logo will also appear on the front of all the Junior replica shirts," explained the club.

"JD is one of the most recognised names on the high street and one of the world's biggest retailers and we're delighted to extend our strategic partnership with them. JD has an impressive portfolio of over 3,000 stores across 20 International territories including some key target markets for the club. The extension of our agreement will help the club to broaden its global retail footprint and allow Leeds fans easier…