Premier League: Boxt (e-commerce) succeeds JD Sports as sleeve sponsor of Leeds United for 2021-22

Boxt, a British e-commerce platform specialised in heating systems, has become a major partner (first level) and sleeve sponsor of Leeds United FC (Premier League) for the 2021-22 season, announced the English club on 21/07/2021. 

Boxt succeeds the sporting goods distributor JD Sports, sleeve sponsor of Leeds United FC for 2020-21 (see below). "As part of the new agreement, the Boxt logo will appear on the shirt sleeve of the first team, academy teams and women teams. All replica shirts will also feature the Boxt logo. Boxt will also receive marketing rights at the stadium and across the club's official digital channels," explained the club.

"As we look forward to our second season back in the Premier League, we are delighted to welcome Boxt to the club as our official sleeve sponsor. Boxt is a technology led brand that shares our ambition to innovate and disrupt established markets and this agreement will deliver global awareness for Boxt and help drive and support the brands ambition to grow its international business," said Paul Bell, executive director of Leeds United FC.

• JD…