Paris Saint-Germain: Geekvape (CHN), first electronic cigarette brand to partner with a Ligue 1 club

Geekvape Technology, a Chinese company specialised in electronic cigarettes, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, announced the club on 23/07/2021.

Geekvape, a company founded in 2015, has the status of official partner, the third level in Paris Saint-Germain's sponsorship hierarchy, alongside Unibet (sports betting), Hisense (electronics), Coca-Cola (beverages) and Socios.com (cryptocurrency blockchain platform). "Both sides will work together on campaigns, TV commercials and co-branded products in authorised countries. Geekvape fans around the world will also have the opportunity to see the team in real life," said PSG.

This is the first partnership signed by a vaping brand in the French league. Celtic FC (Cinch Premiership) had previously signed a deal with an electronic cigarette brand (Vaporized) in 2018-19.

• "Six years after its creation, Geekvape has grown into an international brand serving millions of users around the globe. The partnership with Paris Saint-Germain is an essential step in its brand strategic…