Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021.

Kumho Tyre, the London club's tyre partner since 2016-17, retains the status of official partner, the second level in Tottenham Hotspur FC's sponsorship hierarchy. "Tottenham Hotspur will also support Kumho Tyre's Corporate Social Responsibility programmes by creating player related content that focuses on tyre safety, as well as other co-created digital campaigns to drive fan engagement," said the club.

"Through the renewed partnership, Kumho Tyre will continue to present the club's popular matchday player mascot programme, which was replaced with an award-winning digital offering for young fans during the Covid-19 pandemic. In addition, Kumho Tyre will continue to have a prominent presence on the in-stadium LED advertising system to help grow awareness of the brand using the global reach of the club," explained Tottenham Hotspur.

• Before becoming…