Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to News Tank Football on 22/07/2021.

"Our arrival on the shirt also coincides with the completion of the club's sporting renewal and its disruptive rebranding (see below)," explained the head of the multi-asset investment platform, which extended its partnership with AS Monaco FC to become the club's main shirt sponsor in the Ligue 1 Uber Eats from 2021-22, on 30/06/2021. This agreement was negotiated by the marketing agency Sportfive and its activations are being carried out with the help of the agency Publicis Sport.

"Our agreement with AS Monaco only includes Ligue 1 matches and not Europe, as it is linked to the French market. Our global sports sponsorship strategy is local, each market being very autonomous in its choice of partnerships. In the UK and Germany, eToro has opted for visibility…