Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to News Tank Football on 22/07/2021.

"Our arrival on...