Serie A TIM: Premier Bet (betting), regional partner of AC Milan in Africa from 2020-21

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, has become a regional partner of AC Milan (Serie A TIM) in Africa from the 2021-22 season, announced the Italian club on 26/07/2021.

Premier Bet joins carpooling app Jeeny (Saudi Arabia, Jordan and the United Arab Emirates) as a regional partner of AC Milan (sixth level). "This new and exciting partnership between these two leading brands in their respective fields is an opportunity for AC Milan to expand its presence in the African continent, which already has a vast Rossoneri fanbase, by allowing fans to get closer to the club with the opportunity to win exciting prizes, access unique content and money-can't-buy experiences," said the club.

"On the other hand, the partnership will form a central pillar in Premier Bet's ambition to becoming the number one Online operator across Africa over the next few years. The brand already trades in sixteen markets in Africa and has millions of customers across its Online platforms, but it has strong plans for extending its footprint into other African…