Paris Saint-Germain: Autohero (used cars platform), premium partner for 2021-2024

Autohero, an online used car sales platform belonging to Berlin-based Auto1 Group SE, has become a global partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22, announced the club on 27/07/2021.

Autohero, a platform launched in France in 2019, has the status of premium partner, the second level in PSG's sponsorship hierarchy alongside Orange, QNB (bank), Qatar Airways (airline) and EA Sports (video games). The German group will pay between €3 and €5m per year to the Parisian club over a period of three seasons (2021-2024), according to the French sports daily L'Équipe on 26/07/2021.

Autohero also became the main shirt sponsor of Hertha BSC (Bundesliga) for two seasons (2021-2023) and an estimated €8m per year, on 04/06/2021.

• Renault Sector: automobile manufacturer Founded: 1898 Brands: Renault, Alpine (including the Alpine F1 Team), Dacia, Lada, Mobilize, Renault-Nissan-Mitsubishi (alliance) Presence (2022): 39… , a French group, was PSG's automobile partner over the 2018-2021 cycle for €6m per year.
  • The club does not have an automobile partner as of 27/07/2021. 
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