UEFA: Engelbert Strauss (workwear), Europa League and Europa Conference League partner (2021-2024)

Engelbert Strauss, a German manufacturer of workwear and protective equipment, has become a partner of the Europa League and the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/07/2021.

"The Europa League and Europa Conference League presents Engelbert Strauss with broad opportunity to reach and engage sports fans across the world at an exciting time of the brand's European growth," said the body. This is the first agreement Engelbert Strauss has made with UEFA.

"Sponsors will enjoy rights across both the Europa League and Europa Conference League, meaning exposure and activation opportunities, as well as exclusive association, for all UEFA matches that will be played on Thursday evenings," said UEFA.

Engelbert Strauss joins Heineken 0.0% (non-alcoholic beer, NED), Molten (footballs, JPN) and Just Eat Takeaway.com (meal delivery service, NED) as partners of the Europa League and the Europa Conference League for the 2021-2024 cycle.