AS Roma: DigitalBits (blockchain), main shirt sponsor for the 2021-2024 cycle (€36m)

Zytara Labs, a subsidiary of the American fintech company Zytara Inc specialised in digital assets (tokens, NFTs, etc.), has become the major partner of AS Roma (Serie A TIM) for €36m paid over three seasons (2021-2024), i.e. €12m per year, announced the Italian club on 27/07/2021.

As part of this partnership, Zytara Labs will promote its blockchain platform DigitalBits, which specialises in providing assistance to users of digital assets, and whose logo will be displayed as a main shirt sponsor for all of AS Roma's teams.

"The exciting new partnership will see AS Roma become the world's first professional football organisation to embrace blockchain technology to such an extensive degree - as the DigitalBits blockchain will be completely integrated with the club to provide a seamless, cutting-edge experience for new and existing fans and users alike," explained the club (see details of the operation below).

DigitalBits thus succeeds Qatar Airways. The Qatari airline was the main shirt sponsor of AS Roma for the 2018-2021 cycle in a deal valued at €11m per season. In the field of…