Basketball: Barack Obama (USA) becomes a strategic partner and minority shareholder of NBA Africa

News Tank Football - Paris - Initiative #224874 - Published on
©  D.R.
Barack Obama - ©  D.R.

Barack Obama, President of the United States from 2009 to 2017, born to a Kenyan father, has become a strategic partner and minority shareholder of NBA Africa, the investment firm responsible for managing the affairs of the National Basketball Association in Africa, on 27/07/2021.

"President Obama will help advance the league's social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion. In this capacity, President Obama will have a minority equity stake in the new venture, which over time he intends to use to fund Obama Foundation youth and leadership programs across Africa," explained the body.

NBA Africa oversees the league's business in Africa and organises the Basketball Africa League (BAL), whose inaugural season was held in Rwanda in May 2021 (after a one-year postponement) with 12 of the best club teams from 12 African countries. "The inaugural BAL season was broadcast to fans in 215 countries and territories in 15 languages," said the NBA, which opened its African office in…

©  D.R.
Barack Obama - ©  D.R.

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode