esports: Kia succeeds Renault as automotive partner of Team Vitality from 2021

Kia has become the new official partner of the French esports organisation Team Vitality from 2021, announced the South Korean car manufacturer on 29/07/2021. Kia is thus strengthening its partnerships in esports, after becoming a partner of the LEC with Riot Games and title sponsor of Damwon Gaming (DWG KIA, KOR), the winners of the 2020 Worlds (LoL).

Kia succeeds Renault, Team Vitality's automotive partner for the 2018-2020 cycle. "Kia is intensifying its ties with esports and is partnering with Team Vitality, the number one esports team in France. Team Vitality has some of the best esports players in the world across 8 games and is one of only 10 teams to compete in the LEC. Followed closely by 24 million followers, the French team is one of the most successful teams in the country," said the French subsidiary of the car manufacturer.

"Kia continues to be involved in this exponentially growing sector. Attracting millions of players and spectators worldwide, esports has become a discipline combining sport, lifestyle and performance that is not to be missed," explained Kia (see…