LaLiga Santander: Allianz (insurance, GER), global partner of FC Barcelona for 2021-2024

Allianz, a German insurance company, has expanded its partnership with FC Barcelona (LaLiga Santander) to become a global partner of the Catalan club for three seasons (2021-2023), announced Barça on 30/07/2021. The agreement also covers Barça's men's B team and the senior women's team (Primera Iberdrola).

Allianz, the club's official partner since 2014-15, moves from the status of regional partner (third level) to that of global partner, the second level in FC Barcelona's sponsorship hierarchy. This global partnership does not include the Chinese market.

"To celebrate the event the first team players will wear the Allianz logo on their shirtsleeve in the preseason games against VfB Stuttgart (Bundesliga, 31/07/2021) and RB Salzburg (Admiral Bundesliga, 04/08/2021)," explained the club (see details of the activation programme below).

FC Barcelona x Allianz: a forward-thinking partnership to "promote self-improvement and mutual support"

• "It is a partnership that is looking to the future…