Premier League: Arsenal unveil 2014-2015 kits with night-time projection onto Thames

Arsenal FC (Premier League) unveiled their new Puma-supplied shirts for the 2014-15 season, using a 20-metre video projection at night onto the Thames, in London (ENG) on 10/07/2014. In the presentation, Arsène Wenger, the club’s manager, narrated the inspirations behind the “Future, Forever, Victorious” kit designs.

Puma broadcast video of the event live on YouTube, where it was watched by 324,220 people.

Before the video projection, Arsenal unveiled their new official shirts in the Puma store on Carnaby Street (London). Arsenal players Mikel Arteta (ESP), Santi Cazorla (ESP) and Mathieu Flamini (FRA) were present in the shop windows wearing the club's three new shirts.

The 2014-15 Arsenal shirts supplied by Puma will be sold at €120 for the “authentic” shirt and €80 for the “replica”.

• Arsenal will wear the Victorious shirt (yellow and blue) during the pre-season matches against Boreham Wood (on 19/07/2014 in Meadow Park in Borehamwood, in the London suburbs) and against the New York Red Bulls (on 26/07/2014 at Red Bull Arena in New York).
• The Londoners will wear the Forever shirt…