esports: FTX (crypto) signs 7-season deal with LCS, Riot Games' "largest ever sponsorship agreement"

FTX Trading Limited, a Hong Kong-based cryptocurrency trading platform, has become the "official cryptocurrency exchange" of the North American League of Legends Championship Series (LCS) for seven seasons (2021-2027), announced LoL Esports, an entity of Riot Games that manages the marketing of its esports circuit, on 03/08/2021.

"Our seven-year partnership with FTX represents the largest sponsorship agreement Riot has ever signed for an esports league," said LoL Esports. FTX is already the title sponsor of Team SoloMid (TSM FTX), a team playing in the LCS, for the 2021-2030 period as part of an agreement valued at $210m (€172.7m) signed on 04/06/2021.

"Starting this weekend (07/08/2021), fans will notice FTX branding on the LCS broadcast around the most valuable currency in League of Legends: Gold. Player net worth, total team gold and those rollercoaster gold graphs will all be presented by FTX. Additionally, FTX will directly sponsor the LCS Most Improved Player Award, to be voted on by a cross-section of Rioters, media and team representatives," explained Riot Games.