ExclusiveManchester United Foundation: "You have to become experts to make a difference" (John Shiels, CEO)

"We have limited resources as do all charities. If you're not specific, not strategic, and you try to solve all the world's problems and issues, you just can't do it. You have to target your resources and field of activity and do your very best in that area, to ensure that you become experts in it, that you become the charity to go to and that you actually make a difference in that space," said John Shiels MBE, chief executive of Manchester United Foundation, in an interview with News Tank Football on 06/08/2021.

"Over the pandemic we had the opportunity to launch the United for the Children campaign (see below), because we had a resource to go out and share with official Manchester United supporters' clubs. It was the first time, but it won't be the last time that we use that network to do good work on behalf of Manchester United globally," added Shiels, who was officially acknowledged for his work in the education and empowerment of children and young people by being awarded the title of Member of the British Empire (MBE) in the Queen's Birthday Honours list, published in June…