ExclusiveManchester United Foundation: "You have to become experts to make a difference" (John Shiels, CEO)
"We have limited resources as do all charities. If you're not specific, not strategic, and you try to solve all the world's problems and issues, you just can't do it. You have to target your resources and field of activity and do your very best in that area, to ensure that you become experts in it, that you become the charity to go to and that...