England: eBay (e-commerce) partners with the EFL to support local small businesses

eBay, an American e-commerce platform, has become an official partner of the English Football League (EFL) for three seasons (2021-2024), announced the body on 05/08/2021. As part of the agreement, the two entities are launching the "Small Businesses United" initiative, which aims to provide visibility to small businesses.

eBay has the status of an official partner, the second level in the EFL's sponsorship hierarchy. "The partnership will see eBay donate advertising space at EFL grounds to the small businesses at the heart of their marketplace," said the English League, which will continue the initiative until the end of the 2023-24 season.

"85% of EFL clubs were supported by a small local business in the last year, despite the financial hardships of businesses during the pandemic. Although the EFL lost £250m when football went behind closed doors, the end of lockdown and Euros (Euro 2020) fever has seen a huge surge in interest in attending games. 'Small Businesses United' will allow eBay sellers to further connect with their local EFL clubs, and see their own brand under the…